Taking the lead in crafting a captivating logo and packaging for «Freez,» the all-fruit ice cream brand, I meticulously developed illustrations for various packs. Infusing a vibrant and colorful palette, each design echoes the product’s bold and fresh approach, creating a visually compelling experience. The cohesive visual identity, from logo to packaging illustrations, not only distinguishes «Freez» on shelves but also entices consumers to indulge in the unique and refreshing world of this exceptional ice cream.
